Distributor Marketing Activation Manager

Distributor Marketing Activation Manager

Job Description

You’re not the person who will settle for just any role.

Neither are we.

Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference.

Here, you’ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands.

In this role, you’ll help us deliver better care for billions of people around the world.

It starts with YOU. 

The Distributor Marketing Activation Manager role executes critical Customer Marketing strategies for Kimberly-Clark Professional (KCP) Distributor customers.

In this role you’ll enable customer-level activation of Marketing priorities for top tier Distributors as well as leading Marketing priorities for smaller tier distributors and their sales reps.

Acting as a strategic partner to Distributor Marketing Managers, this role amplifies marketing programs and initiatives that support value-based relationships with priority field distributors and distributor sales reps.

Partnering with Customer Marketing teammates and Integrated Marketing teammates, this role handles customer necessities and activation elements such as custom distributor loyalty program management, marketing templates, distributor webpage updates, distributor part setup, KCP Advantage (Distributor Sales Rep Portal of sales tools & resources) management, and other activities identified by Distributor Marketing and Channel team.

The KCP Marketing & CX objectives (Grow Share, Increase Category Breadth, Drive Brand Engagement, Increase Brand Loyalty, and Drive Consumer KCNA Brand) prioritize the work that matters most.

Successful candidates will be creative, proactive problem-solvers with a collaborative approach, results-focused attitude, and outstanding attention to detail and project management skills.

In this role, you will:


* Understand Distributor partner GTM model, including their needs, pain points and motivations.


* Own marketing strategy and activation for small-tier Distributor customers


* Enhance and expand marketing execution for top-tier Distributor customers


* Leverage insights from Channel team, Customer Marketing team, and Integrated Marketing team to understand the customer decision journey. 


* Oversee the day-to-day management of Distributor loyalty (rewards program), including budget management, reporting, and meeting growth targets.


* Identify creative solutions to optimize marketing with distributors across omni-channel avenues.


* Manage multiple deliverables and deadlines, striving to exceed expectations.


* Enhance cross-functional processes and Ways of Working to drive efficiencies and improved results and collaboration.


* Communicate proactively with stakeholders on project status and challenges.


* Provide solution-oriented recommendations when unexpected changes occur.
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