Category Marketing Specialist

OVERVIEW

The Category Marketing Specialist is responsible for supporting the daily execution of product marketing activities including, but not limited to product planning, product lifecycle management and data analysis and reporting for assigned categories.

The Category Marketing Specialist will collaborate with cross-functional teams including sales, channel, pricing and NPD, among others; and must have a shared Passion for Winning! 

This Category Marketing Specialist role is for the glassware category, inclusive of beverageware, bakeware, serveware, storage and home décor.

RESPONSIBILITIES


* Assist in managing the glassware product lines to drive sales and margin growth, while reducing complexity across the Foodservice and Retail channels.


* Identify category issues and opportunities and contribute to portfolio planning to address issues and exploit opportunities.


* Support the execution of portfolio health activities, including demand planning/forecasting, quality solutions, packaging enhancements, sku rationalization, excess and obsolete reduction, pricing recommendations and other product-related needs that improve commercial performance.


* Execute product strategies in assigned categories, including but not limited to marketing collateral, tradeshow activations, website content, etc.


* Conduct market research and provide insights to contextualize new product development recommendations.


* Maintain product databases with product specifications and related product details/attributes.


* Configure existing and new product opportunities to initiate projects in Dynamics CRM as needed.


* Enable effective selling through maintained competitive assessments and development of sales tools & training materials.


* Lead, influence and empower the organization to fulfill our purpose (living our legacy, shaping our future, and winning as one).


* Cultivate a diverse and inclusive culture where associates can thrive, make us better and fuel ideas/innovations to ensure our long-term success.

 

REQUIREMENTS & QUALIFICATIONS


* Bachelor’s Degree in Marketing, Business Administration, or related field, or equivalent experience


* 2+ years of experience in product management, new product development or marketing required


* Demonstrated organizational aptitude, ability to manage projects from start to completion


* Strong analytical skills with ability to interpret findings into action plans


* Proven ability to work effectively with a team to accomplish goals and objectives


* Ability to work multiple tasks simultaneously to meet deadlines with minimal oversight


* Attention to detail and excellent time management skills are essential


* Strong written, verbal and presentation skills


* Proficiency in Microsoft Office - Excel, Word, and PowerPoint essential


* Travel up to 10% for needed trade shows, customer visits, sales support, etc.

COMPETENCIES FOR SUCCE...