Content and Creative Director - Waterbury, VT

The Company:

Founded in 1978, Cabot Hosiery Mills is an American manufacturer of premium socks with uncompromised comfort, durability, and fit.

With a family of brands including Darn Tough Vermont, Wide Open, and Cabot & Sons, our mission is to make the world’s best socks, in Vermont, USA, and back them with our Unconditional Lifetime Guarantee. We are family owned, three generations strong, and have yet to produce our best sock.

Job Summary:

As we continue to scale one of the fastest growing apparel brands, we are seeking a strategic and visionary Director of Content and Creative to lead our brand storytelling, creative and content strategy, creative direction and, creative execution across all channels, while building strong partnerships with Marketing leaders.

This role ensures that our creative work is data-informed, guided by strong creative instinct, is deeply connected to the consumer, and rooted in authentic brand expression.

This role bridges high-level strategic brand vision with hands-on leadership of a team of designers, writers, content creators, and strategists, ensuring our brand comes to life in compelling, consistent, and high-impact ways that drive engagement and fuel business growth across B2B and D2C revenue channels.

Starting pay is $145,000 to $155,000 Annually, depending on experience.

Key Responsibilities

Creative Direction, Strategy & Leadership


* Lead and guide the creative vision for brand campaigns, product launches, and integrated marketing initiatives.


* Build a unified content and creative roadmap that ensures cohesive, culturally resonant, and strategically aligned storytelling across D2C, B2B, and all marketing channels.


* Champion the brand’s evolution to keep its identity distinctive, modern, and consistent across every touchpoint.


* Direct visual identity, brand guidelines, and tone of voice across all assets and channels.


* Partner with cross-functional teams (Product, eComm, Sales, Marketing, CX) to ensure creative consistency, storytelling, and brand alignment with business strategies to drive measurable conversion and retention.


* Inspire a culture of creativity and bold thinking by pushing the boundaries of creative innovation while ensuring all initiatives reflect the brand’s identity and ambition.


* Guide the content and creative team in establishing key performance indicators and measurement frameworks that maximize effectiveness and inform future strategic planning and resource planning.


* Guide and inspire the team to leverage consumer insights and creative instinct to inform creative decisions and identify emerging content and channel opportunities that drive brand relevance and growth.


* Provide high-level creative direction to guide stakeholders responsible for delivering day-to-day tasks to ensure cohesive, efficient, and aligned execution.

Team Leadership & Collaboration


* Lead, manage and mentor a team of designers, copywriter...