Ad Operations & Technology Manager

Ad Operations & Technology Manager

This role has been designated as 'Remote/Teleworker', which means you will primarily work from home.

Who We Are:

Hewlett Packard Enterprise is the global edge-to-cloud company advancing the way people live and work.

We help companies connect, protect, analyze, and act on their data and applications wherever they live, from edge to cloud, so they can turn insights into outcomes at the speed required to thrive in today's complex world.

Our culture thrives on finding new and better ways to accelerate what's next.

We know varied backgrounds are valued and succeed here.

We have the flexibility to manage our work and personal needs.

We make bold moves, together, and are a force for good.

If you are looking to stretch and grow your career our culture will embrace you.

Open up opportunities with HPE.

Job Description:

Use marketing skills and technologies to develop and implement a web or interactive strategy to reach online customers and prospects or internal audiences.

Drive an intuitive, engaging, relevant and integrated online experience that drives revenues and leads while increasing customer loyalty and building stronger customer or employee relationships.

Manage editorial strategies and content of online properties (websites, portals), as well as applying new technologies such as chat marketing, personalization, search engine marketing and optimization, pod casting and blogging.

Focus may be global, national, regional, sub-regional or local in scope.

Ensure online experience align with company's brand identity and messaging frameworks.

Responsibilities:


* Develop, drive and evaluate key web or interactive marketing strategies to reach online customers or internal audiences.


* Develop, drive and evaluate the online customer experience strategy and roadmap for a business or country.


* Develop and drive editorial strategies, content and direction for online properties, landing pages or websites.


* Proactively provide internet consultancy to recommend best-fit solution, including look and feel, navigation experience, information architecture, to meet marketing or business objective.


* Develop and drive web experiences that result in significant and measurable improvements in understanding, conversion and revenue.


* Establish, track and measure business group or country measurements of success such as web traffic, revenue and leads generated, TCE.


* Lead the adoption of the company web standards, processes and tools.


* Select, manage and motivate agencies or contractors.


* Manage functional budgets.

Education and Experience Required:


* BA or BS degree in Communications, Marketing or Computer Science.


* Expertise and knowledge in the online space (web, email, search, database marketing, chat marketing, podcasting, blogging, privacy, e-business, etc), including trends and technologies.


* 7+ years of experience in interactive marketing or customer exper...