Community Sales Director

Community Sales Director

General Purpose

The Community Sales Director is a key leadership role responsible for overseeing and managing the sales performance within a community.

The primary objective of the role is to achieve targeted sales occupancy and revenue goals.

The Community Sales Director plays a crucial role in driving sales success within the community.

By providing guidance, support, and inspiration to the local teams, they contribute to achieving targeted sales goals and ensuring long-term business growth.

Essential Duties

BUILD SALES CULTURE

• Community Sales Culture - Work closely with the Executive Director to ensure the community has an optimized sales culture aligned with overall objectives, systems and resources and sales goals.

• Work to "lead through influence"

KNOW YOUR NUMBERS

• Sales Strategy - Develop and implement effective sales strategies and tactics to drive occupancy and revenue growth in the community.

• Goal Setting - Collaborate with the Executive Director to set clear, challenging, and achievable sales targets.

• Performance Monitoring - Regularly monitor and analyze sales performance metrics, including revenue, sales activities, and pipeline management, to identify areas of improvement and take appropriate actions.

• Sales Forecasting - Develop accurate sales forecasts and collaborate with the Executive Director in the development of the annual sales budget.

SYNERGIZE

• Sales Support - Collaborate with internal departments to provide necessary support and resources to the team, ensuring smooth operations and customer satisfaction.

EQUIP AND EMPOWER COMMUNITY TEAMS

• Ambassador Training - Work with ED to host routine Ambassador Training, ensuring all leadership team members, concierges and other team members are trained in customer service, excellent telephone etiquette, "walk in" and back up tour support.

MARKET INTELLIGENCE

• Market Analysis - Stay updated on market trends, competitor activities, customer needs, and pricing and provide insights to the leadership team to drive strategic decision-making and effective sales approaches.

• Communicate identified trends and market changes with Executive Director.

SKILLS

• Demonstrated sales closing skills with a consistent record of high occupancy results.

• Collaborative team player able to establish effective working relationships with team members.

• Demonstrated experience in promoting a high level of customer service and hospitality towards and among all residents, associates, and visitors.

• Self-motivated to accomplish goals with a strong sense of accountability for results.

• Possess an appreciation of seniors and an understanding of the aging process.

• Must possess a general knowledge of laws and restrictions regarding Assisted Living, Memory Support, and Independent Living (where applicable), as well as a solid understanding of opportunities and limits of other levels of care within senior living.

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