Marketing Strategy Lead - Community & Financial Health

The Community Marketing team unifies and amplifies initiatives that build trust in communities, empower consumers, and strengthen relationships with Chase customers.

We are seeking a change agent to lead initiatives that connect communities, position Chase as the authority for financial education, and support consumers along their financial journey.

As a Marketing Strategy Lead for Community & Financial Education, you will lead high-impact, cross-functional programs that deliver experiential innovation across the Chase ecosystem in partnership with Marketing, Social, Public Relations, and Community Business & Development.

In this role, you will be shaping and driving our financial health and community marketing strategies, ensuring alignment with business objectives, and staying on top of market trends.

You are a strategic thinker with a proven track record in developing and executing integrated marketing plans that deliver measurable results, leverage data-driven insights to identify growth opportunities, and build brand affinity with targeted audiences.

You are passionate about leading high-impact initiatives and you thrive in a fast-paced environment.

Job Responsibilities


* Develop integrated marketing strategies that build trust in communities, empower consumers to gain money confidence, and position Chase as the authority for financial education


* Create and implement a social-centric financial education go-to market campaign that helps Starters gain financial independence and drives connectivity in channels where they are authentically engaging


* Launch a social ambassador program that builds equity and increases awareness of Community Managers while amplifying their commitment to connecting communities, neighbors, businesses and local leaders to the right financial resources for their unique needs


* Build, optimize, and enhance new Chase Money Skills workshops to equip and educate consumers with tailored financial education


* Translate business priorities into integrated initiatives that improves brand health, drives brand affinity, and increases consideration of Chase


* Strategize, plan and implement campaigns that drive impactful and sustainable change to enhance customer experiences and improve their understanding of money


* Lead the planning and implementation of multi-channel campaigns (social, community, workshops) leveraging Chase Money Skills financial health curriculum


* Collaborate with cross-functional teams-including Social, PR, Communications, and Community Business & Development, Legal, and Compliance -to ensure alignment and regulatory adherence


* Manage a test-and-learn roadmap designed to drive measurable growth and improve customer experiences


* Monitor campaign performance, report on key metrics, and recommend data-driven optimizations for continuous improvement.


* Identify opportunities to improve workshop and customer experiences through consumer insights, dat...