Insights & Knowledge Manager - Marketing Research (Retail Tissue, Towel & Napkin) – Hybrid Role

Your Job

We are currently looking for an experienced Insights & Knowledge team member for the Retail Tissue, Towel & Napkin business at Georgia-Pacific.

This position is responsible for leading primary market research projects spanning qualitative and quantitative methodologies for brands such as Quilted Northern, Angel Soft, Brawny®, Sparkle®, and Vanity Fair, and for leveraging consumer & shopper insights to help guide strategies for the business.

Reporting to the Senior Director of Retail TTN Insights & Knowledge, this position is a part of a team responsible for building the organization's consumer knowledge foundation and identifying proprietary insights.

Internal customers will span the full organization from core business teams, brand building/marketing, innovation, research & development, and sales.

The candidate must possess the ability to thrive in a fast-paced environment that embraces both classic and entrepreneurial research approaches.

The role will be based in Atlanta, Georgia, with some travel required.

This is a hybrid role with at least 3 days a week in office.

Responsibilities


* Lead efforts to synthesize new & existing learnings into actionable, value-generating market insights.


* Serve as strong strategic thinking partner to business team.


* Develop holistic multi-phase learning plans at varying levels of investment


* Manage primary market research projects, both qualitative and quantitative, to support internal business objectives.


* Manage the efficient and effective dissemination of insights to key stakeholders.


* As the need arises, collaborate with key disciplines along the innovation pipeline from early idea generation, concept & product development and testing, to commercialization and post launch learning.

Key Talents



* Possess natural curiosity to learn the business and market


* Self-starter with ability to manage multiple priorities in a complex environment


* Become a sought-after resource for strategic thinking


* Collaborate effectively with a large group of cross-functional stakeholders


* Provide direction grounded in insights and data gleaned from a variety of sources


* Utilize knowledge synthesis and strong storytelling skills to develop and deliver clear research and insight points of view to complement research findings and guide strategic decision making


* Ability to connect research findings to business context

Who You Are (Basic Qualifications)


* Bachelor's degree


* 3 years of experience as a practitioner generating new market insights


* Experience executing robust market research learning plans; and the creation, fielding, analysis, and reporting of market research projects


* Experience supporting research initiatives across full product lifecycle, including innovation, development, commercialization support, post launch.


* Experience working with research vendors


* Experience with PowerPoint, Excel, ...