区域市场推广经理-皮科产品业务部-广州

At Johnson & Johnson, we believe health is everything.

Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at https://www.jnj.com

Job Function:
Project/Program Management Group

Job Sub Function:
Project/Program Management

Job Category:
Professional

All Job Posting Locations:
Guangzhou, Guangdong, China

Job Description:

Job Description

• Participate in designing a series of national activities and ensure key strategy implementation、follow-up feedback and improvement.

• Adapt central marketing strategy to regional marketing strategy, including accurate regional market analysis, keen insight into customer needs and perception of the products through adequate market research findings, SWOT analysis, and translate them into regional marketing strategy proposals and suggested action plan for products.

• Collect and analyze market intelligence data from multiple aspects, including health policies, generics, prices, reimbursement, co-payment, its class, its competitors, its market or its environment. 

• National and regional KOL concept management. Keep long term effective professional engagement with physicians and KOLs, as well as internal customers like sales team/ MA/MAnGA/CCM/HCC/Legal etc. 

Organize brand story and promotion trainings for national and regional MRs. 

 

Requirement

Internal Talent: 

• Current position > 18 months

• PA: FM/FM or above

• Prefer members of Hema Elites Club

External Talent：

• 4 years Top MNC experience, prefer local marketing experience;

• Deep understanding on business

• Strong communication/ influencing/analytical skills

 

KPI

• 360 feedback from field and core members from cross-function

• Provide timely report for regional sales team

• The frequency of KOL visits and the quality of activities in region