Senior Brand Manager, Kleenex®

Senior Brand Manager, Kleenex®

Job Description

People have looked to Kimberly-Clark brands for more than 150 years and today we're proud to help over a billion people around the world cope, laugh, love and live every day.

From the best nappies and baby wipes to the softest tissues, to the best supplies for business, we are constantly searching for new ways to make life better for our consumers, our customers and our planet.

Our leading consumer brands like the Kleenex ® Toilet Tissues, Kleenex® Facial Tissues, VIVA® Paper Towels – essential brands that improve the lives of people around the world.

In the B2B sector our leading brands include Kimberly-Clark Professional, Scott® and WypAll®.

We proudly lead the way in providing better care for a better world.

Led by Purpose.

Driven by You.

About the Opportunity

The Senior Brand Manager, Kleenex® role is a highly strategic and business critical role.

You will be accountable for developing and implementing strategic brand plans and brand building initiatives.

As the brand custodian, you will strive to achieve sustainable organic growth with a clear foundation of consumer insights, brand positioning and innovation, developing marketing plans that result in sales, profit, share and equity gain.

This position has end-to-end Brand ownership, with a strong focus on the consumer - putting them at the centre of everything you do.

You will manage the portfolio autonomously while influencing cross-functional partners in a matrix organisation that includes Sales, Shopper, Supply Chain, Finance, and Manufacturing.

This role will report to the Marketing Manager and is a highly visible role internally within Kimberly-Clark Family Care & Professional business.

  
Responsibilities include:


* Lead strategic brand planning, secure buy-ins from the business through data driven insights, persuasive story telling and clear articulation of brand value and ROI


* Development and implantation of the full marketing mix - including commercial program; media planning & evaluation, packaging design development, go-to-market strategy and working with the shopper team for instore activation


* Collaborate closely with creative, media and PR  agencies to bring bold, insight driven campaigns to life across al channels.


* Act as the voice of the brand at leadership meetings, effectively communicating consumer trends, market dynamics and brand performance to drive informed decisions.


* New Product Development – Identify consumer insights through to project management of product innovation (proposition, concept testing, product specification and commercialisation) partnering with R&D team


* Ongoing analysis and review of consumer, category and competitive information as part of a situation assessment of brand performance and identify growth opportunities.


* Partner with cross functional teams to ensure consistency and impactful brand execution.


* Partner with the global...