Marketing Director

Cooper River Post Acute is a magnificent 176 bed skilled nursing facility located in the heart of Mount Pleasant, SC.

Are you looking to make a difference in the lives of those we serve? We value the relationships we have in our community, with our fellow colleagues, and also with residents and family members.

At Cooper River, we provide compassionate care to seniors and their families—and we need an experienced Marketing Director (LPN required) who can help us reach more people who need our services.

This is not just another marketing job; it's a mission-driven leadership role where your work directly affects lives.

Why Join Us?

✔ Mission-Driven Work - Help families find the care their loved ones need.
✔ Leadership & Autonomy - Build and lead marketing strategies for a respected facility.
✔ Competitive Compensation & Perks
✔ Career Growth - Be part of a growing industry with advancement opportunities.

What You'll Do

? Develop and execute marketing strategies to increase referrals and admissions.
? Build relationships with hospitals, physicians, and the community to drive awareness.
? Manage digital marketing, social media, and traditional advertising efforts.
? Enhance our reputation as a trusted, high-quality care provider.
? Track and analyze marketing performance to optimize results.

Qualifications

✅ Licensed Practical Nurse (LPN) - required.
✅ Proven success in long-term care, skilled nursing, or senior living marketing/admissions.
✅ Established relationships within the local healthcare referral network (hospitals, physicians, senior services).
✅ Strong knowledge of census development strategies and referral management.
✅ Ability to lead with compassion while meeting census and occupancy goals.
✅ Excellent communication, networking, and presentation skills.

The Challenge & The Opportunity

We understand that marketing a nursing home isn't easy—it requires skill, empathy, and persistence.

But for the right person, this is an opportunity to lead a meaningful marketing effort that truly helps people.

If you're looking for a purpose-driven career where you can grow while making a real impact, we'd love to talk.

? Ready to help families find the care they need? Apply today!

Maintain a current listing of all resident care employee phone numbers.

Plan, develop, organize, implement, evaluate, and direct the facility's public relations and marketing programs and activities in order to maintain and increase our census and to provide the community with information relative to our facility, its programs, services, and practices.

Develop and maintain written policies and procedures that govern the release of information concerning the residents, employees, and/or the facility in accordance with current Privacy Rules and Regulations.

Assist department directors in the development and use of marketing and public relations policies and procedures, and establish a rapport in and between departments so th...