Industrial System Integrator Marketing Strategy Leader

Schneider Electric USA, Inc.

seeks an Industrial System Integrator Marketing Strategy Leader in Boston, MA.

Job Description: This position is responsible to define, execute and optimize global marketing strategy and E2E customer journey for Industrial Automation System Integrator (SI) partners, including the following specific duties: Analyze and understand the targeted market and its structure to develop and implement impactful and relevant UVPs; Define and execute thought leadership program; Define the global E2E digital customer journey to create content, touchpoints, and messaging; Define and progress the SI MySchneider experience, including content creation, animation, and communication; Identify competitive trends that are impacting the channel and those that are opportunities for new business; and Implement customer insights on relevant digital platforms and partners with key countries to create, deploy, and measure the impact of partner campaigns.

Eligible for remote work 3 dys/wk.

Requirements: Position requires a Master's or Bachelor's degree, or foreign equivalent, in Marketing, Business, Communication (including Literature), or related field and progressive, post-Bachelor's experience (4 years with Master's or 6 years with Bachelor's) in marketing communication management or related occupation, which must include at least some experience in the following skills: Performing digital analytics, including dashboard creation using Tableau; Managing budgets and controlling costs both internally and with global external vendors; Presenting digital communications strategy to worldwide stakeholders; Working with remote teams and across time zones and cultures to foster a cohesive and creative work environment; Developing marketing and communications strategy for a global organization in the data and digital business line; Producing tailored product marketing content (videos, blogs, tutorials) for education and engagement of user community; Centralizing performance indicators to develop new data visualizations; and Performing user-centric analyses and research to optimize marketing approaches.

EOE.

To Apply: Visit http://careers.se.com and search Req#96855

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