Individual & Family Plans (IFP) Market Leader - Remote - Cigna Healthcare

The Market Leader for Individual & Family Plans (IFP ) is the market-level business owner that is accountable for executing a comprehensive market strategy that builds the business and develops short/long range goals and business plans in order to deliver targeted growth and earnings.

The role will drive change leadership to best align the localization strategy within an evolving IFP business model in order to achieve business results such as profitability and scale.

This individual will build a deep understanding of the marketplace and create an IFP strategy around competitive activity and distribution tactics, cost structure, risk, product and pricing position in the market, and will identify key segment specific needs in order to direct the network and benefit design in order for the business to be competitive and differentiated.

The Market Leader is an individual contributor role (no people leadership responsibilities) and will represent the IFP business in their assigned states and develop relationships that support growth, distribution, and partnership strategies.

Core Responsibilities:


* Develop short and long-term strategic plans for assigned markets which include the identification of business opportunities to support overall growth plans with an emphasis on developing and growing all channels and increasing market share


* Lead expansion into new rating areas within assigned states to support membership growth


* Own and proactively manage P&L for assigned markets with responsibility for delivering on business goals and targeted performance; monitor financial /operational performance (sales volume, retention, risk performance, operational stats, and expense drivers) and work across the business to drive the strategy (product, pricing, etc.) and corrective actions to meet targets


* Develop annual and long-term membership and financial projections in partnership with Finance


* Bring a strong P&L orientation; identify and drive opportunities in support of maximizing P&L while managing risk


* Maintain a comprehensive understanding of local market dynamics, competitive landscape, and legislative developments


* Partner with marketing, advertising and distribution partners to promote the brand within the local market


* Effectively create, manage and maximize key in market relationships to create synergies, alliances and new opportunities in support of market specific goals and strategies


* Build collaborative relationships across the enterprise to achieve corporate, financial and market objectives while providing the very best in products and customer service


* Maximize IFP value proposition through partnerships with key matrix organizations (network, contracting, medical management, distribution, account management, product, etc.)


* Partner with internal stakeholders including contracting, distribution, risk management, pricing, product and strategy development to ensure that IFP busine...