Emerging Business Needs - Marketing Assoc - Sr. Assoc

Description

The emerging business needs team will be the "go-to," Action Delivery arm of Planning & Activation.

This will be a small, nimble and influential team of problem solvers focused on rallying around emerging business needs that need a rapid response, dedicated structure, and resources.

The team is comprised of critical resources that are unafraid to roll up their sleeves and dig into a problem or opportunity, doing whatever it takes to drive to a resolution.

This team will have the reputation of running towards complex challenges and embody our cultural principles of curiosity, ownership, and accountability.

The emerging business needs team will lead the testing and scaling of new operating models, capabilities, and opportunities.

They will be the connective tissues between Transformation and Activation.

This team will be primarily focused on absorbing; designing; and scaling the rapid response / emerging needs operating model as part of BAU execution, onboarding new channels, and assessing new partnerships and the impact on the activation teams.

We expect this team to set the tone for Transformation and Activation.

They will set the new bar for talent.

Job responsibilities


* Be the dedicated team to define emerging business challenges and problems needing a rapid response dedicated team (e.g.

CCCA, Embedded benefits, Dark Patterns, Cash Line increase)


* Assessment and impact of new capabilities impacting MG&I campaigns/offers (e.g.

Branch Modernization, Tier 5, Affiliate Bureau Tagging)


* Onboarding new channels into the activation workflow


* Assess new business opportunities in partnership with relationship leads and strategy - scope new products, new partnerships new capabilities and impacts to operations.


* Be the dedicated team upfront to assess and deliver impact against CMAT, for all new product launches or refreshes.


* Driving the assessment of the business opportunity to help ensure the value and priority against our primary goals (i.e.

4Cs & E) or value to the firm.


* Develop relationships with our business partners and communicate our collective roadmap around Emerging Business deliverables.


* Assist in improving both the quality of campaigns and our daily execution process as (i.e Dark Mode)


* Encourage a culture of innovation and continuous improvement within the team to stay ahead of industry trends and challenges.


* Foster collaboration across different departments to ensure alignment and integration of new business initiatives.


* Utilize data analytics to inform decision-making processes and measure the success of implemented strategies.


* Identify potential risks associated with new business opportunities and develop mitigation strategies.

Required qualifications, capabilities, and skills


* 3-5+ years of related experience (new capabilities, product launches)


* Structuring the problem statement, organizing and leading teams to solution, design ...