Marketing Manager - Crop Protection

Marketing Manager - Crop Protection

We are seeking a highly motivated and experienced Strategic Marketing Manager for our Crop Protection (CPP) business.

This individual would be responsible for the Partnered HIF portfolio (herbicide, insecticide, fungicide).

This position would be at the forefront for shaping the strategic vision, implementing business strategy, and delivering the financial objectives of their respective portfolio.

The ideal candidate will have a passion for agriculture with a proven track record of delivering consistent growth, ability to identify and evaluate complex business problems and provide well-throughout solutions.

This role requires a highly collaborative and innovative individual who embraces a healthy team culture.

Someone who can clearly communicate, influence and inspire others to execute on an overall strategy.

Key Responsibilities:

Business Strategy and P&L Ownership (50%):


* Own P&L for either Proprietary HIF, Partnered HIF or Micronutrients/Fertilizer Additives/Seed Treatments portfolio including management of investments & expenses to deliver the bottom line & growth


* Portfolio manager - responsible for the development of marketing strategies that include go to market, the 4 P's, channel, product lifecycle, customer, customer segmentation & new products/services


* Owns innovation strategy in collaboration with R&D and Brand Marketing • Engaged with FP&A on financial projections and levers/actions to drive P&L performance


* Communicates strategy and engages with field facing teams and sales teams that execute on go to market Collaborates with Sourcing and responsible for key buy decisions, portfolio strategy, key fill communication/execution & financial impact

Stakeholder Collaboration & Leadership (30%):


* Demonstrates influential leadership to achieve success when working cross functionally and through others.


* Partners with business experts on insights and development of pricing and trade execution Develops a deep understanding of market and industry dynamics, business, competition, brand landscape, customers, consumers and industry


* Builds and maintains relationships with key customers, suppliers, and other business partners Primary decision maker for many actions that would primarily impact your P&L - including functions in Sales, R&D, Brand Marketing, Sourcing, Supply Chain, Manufacturing & Finance

Business Insights and Analytics (20%):


* Establishes and monitors business KPIs to track progress and ensure alignment with objectives Leverages and owns business insights (i.e.

market, customer, retailer, competitive, sales, pricing) and business analytics to make fact-based, data-driven decisions


* Builds business processes including risk management and negotiations with suppliers and/or customers

Qualifications:


* Ag experience: Minimum of 5 years, preferably with CPP experience.


* Marketing and/or Sales experience: Preferably both.


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