Senior Creative Specialist

Company and Position Overview:

JB Poindexter & Co (JBPCO) is a privately held, diversified manufacturing company forecasting $3B in annual revenue and 10,000 team members in 2025.

JBPCO prides itself on providing best-in-class commercial automotive and industrial vehicles.

The nine operating subsidiaries, covering approximately 70 locations, are engaged in the production of commercial truck bodies, step-vans, utility trucks, ambulances, funeral coaches, limousines, electric and alternative fuel vehicles, pickup truck bed enclosures, and expandable foam plastic packaging.

For more information about our industry leading brands and products visit JBPoindexter.com or connect on LinkedIn.

Reporting to the Director of Marketing, the Senior Creative Specialist will serve as a creative and strategic leader responsible for shaping and executing high-impact brand visuals, multimedia storytelling, and content strategies that elevate the JBPCO corporate brand and its subsidiaries.

This role requires a seasoned design expert who can balance hands-on production (graphic design, photography, videography) with strategic marketing thinking, and who can leverage artificial intelligence to streamline content development and deliver greater scale, speed, and personalization.

This is not a typical graphic designer or content manager role.

We are seeking a well-rounded creative professional with deep experience in brand development, a strong portfolio of design and multimedia work, and the ability to build content strategies aligned with business outcomes.

You will lead the creation of brand-defining assets while collaborating closely with cross-functional teams across our enterprise.

Essential Job Functions:


* Lead the design, development, and execution of high-quality creative content, including print collateral, digital assets, video, photography, presentations, and web graphics.


* Translate marketing goals into compelling visual concepts that support brand identity, sales enablement, executive storytelling, and strategic initiatives.


* Direct and produce photography and videography projects (planning, shooting, editing) that showcase products, people, facilities, and customer stories.


* Drive the content strategy for the JBPCO corporate brand and support campaigns for select business units; collaborate with BU teams to ensure alignment.


* Use AI tools (e.g., ChatGPT, Adobe Firefly, Midjourney, Canva AI) to enhance design workflows, generate initial drafts, and scale content development-while applying strong human oversight to maintain brand consistency and quality.


* Maintain and evolve brand guidelines, templates, and visual standards for corporate and smaller BU audiences.


* Manage and prioritize a diverse set of projects with minimal supervision, often working simultaneously across departments.


* Maintain a pulse on emerging design, video, and AI trends, introducing relevant innovations that improve output and effi...