Marketing Senior Advisor, Content and Messaging Strategy - Hybrid

Role Summary

We are currently seeking a Content and Messaging Strategy Senior Advisor aligned to the business marketing team within the Evernorth Health Services lines of business.

This position is responsible for the development and execution of business-to-business strategic marketing in the form of content development , differentiated market messaging, storytelling and overall marketing communications support .This role will need to develop strong relationships with cross-functional partners responsible for support of Evernorth's Commercial business growth, upsell and retention objectives across all health services business units.

Additionally, this role will serve as the strategic quarterback to 11 Marketing Centers of Excellence (COEs).


* Content Development: Storyline creation consisting of narratives, sales tools, assets, emails and PowerPoint presentations; in collaboration with COEs, executes Commercial client business campaigns, communications, digital executions (account-based website content), event/tradeshow planning and other mechanisms designed to stimulate interest in Evernorth Health Services as the right partner for Commercial clients.

Requires excellent storytelling and writing, strong PowerPoint, superior project management skills and proactive approach to supporting our internal clients.


* Differentiated Market Messaging: Works cross-functionally to help develop and execute on meaningful and aligned market messages, tailored for health services clients.

Leverages business knowledge, research/data, and insights to optimize market messages and communications campaigns.

Supports the development of key communications, including narratives, key messages, presentations, collateral and microsites/website where differentiated market messages are critical to achieving sales, margin and differentiated messaging in the marketplace.


* Marketing Communications Support: Manages to completion initiatives that impact or support retention and profit margin goals within expected timelines.

Works closely with cross-functional groups to drive measurable results.


* Business Event Strategy and Support: Manages to completion a series of client events including bi-annual advisory council meetings and co-located meetings as needed.

This is a business-to-business (B2B) marketing role that requires understanding of B2B marketing and healthcare services marketing best practices in planning marketing strategies and overseeing tactical execution and measurement.

The candidate will establish critical relationships with business partners that are experts in serving these clients and leverage their marketing expertise, along with forward-looking market and buyer trends, data-driven insights and modern marketing strategies, to position the business for success.

SCOPE


* This position has no direct reports.


* Responsible for developing strategic marketing plans, campaigns and materials to meet business goals across relevant b...