Manager, Commercial Planning & Strategy

Job Summary:

The Commercial Planning Manager plays a vital role in driving the commercial success of our beverage brand(s) by translating strategic business objectives into actionable commercial marketing plans.

This individual will be responsible for leading the development and execution of annual and long-range commercial plans, ensuring alignment across sales, marketing, PGM and Field Sales operations teams.

The ideal candidate will possess strong analytical capabilities, a deep understanding of the beverage industry's commercial landscape, and excellent cross-functional collaboration skills.

Key Responsibilities

1.

Strategic Planning & Development:


* Lead the development of comprehensive annual and long-range commercial plans, integrating GOAT Pillars, Innovation, brand acceleration initiatives, local asset inventory to build CCBF annual plans.


* Collaborate closely with Franchise partners to localize all national initiatives for Coke Florida into comprehensive Coke Florida annual marketing calendar and execution plans.


* Partner with Shopper marketing, Field Sales, Customer Relationship Management and PGM to align on program objectives, Coke Florida volume and revenue targets and any other key business measures to develop Coke Florida Programs.


* Develop Playbooks for all major initiatives ensuring integrated marketing approach ie.

Media, experiential, sampling and other ATL activations to drive consumer engagement.


* Leverage National Program artwork and creative and determine localized solutions based on Coke Florida business objectives.


* Work with Insights Team utilizing syndicated data (e.g., Nielsen, IRI), internal sales data, and other market intelligence to inform the localization of National information to Florida specific data and category performance

2.

Commercial Plan Execution & Management:


* Build the operating decks to be handed over to CAM's and Field Sales to enable stronger execution of commercial plans across all sales channels (e.g., On-Premise, Off-Premise, Convenience, E-commerce), ensuring timely and effective implementation of programs.


* Develop and manage the commercial calendar, coordinating key initiatives, promotions, and product launches


* Partner with Product lifecycle Team to ensure product availability and forecast

3.

Financial & Budget Management:


* Responsible steward for overall marketing budget.

4.

Cross-Functional Leadership & Communication:


* Serve as a central point of contact for commercial planning, fostering strong relationships and seamless communication between Marketing, Sales, Finance and Field Sales Operations


* Facilitate cross-functional meetings and workshops to align teams, gain consensus, and resolve commercial challenges.


* Develop clear and compelling presentations to communicate commercial plans, performance updates, and strategic recommendations to diverse audiences, including senior leadership.


* Support th...