SVP, Head of PRS Marketing and Customer Experience

JOB DESCRIPTION

The Opportunity

Personal Risk Services (PRS) is seeking a strategic and innovative Head of Marketing & Client Experience who will lead, develop and execute PRS' marketing strategy across a range of key stakeholders: clients, prospects, distribution partners (e.g., independent agents and brokers, affinity partners and non-traditional distribution), influencers and employees across North America.

The pace that PRS is evolving is fast, standards and expectations are high and the opportunities are boundless to join a forward-thinking, path-blazing world-class leadership team.

This is an opportunity to make a mark, further raise Chubb and PRS' visibility, and lead Chubb's flagship consumer brand - an iconic brand in the industry.

The Role

The Head of Marketing & Client Experience is a vital member of the PRS leadership team and is responsible for driving a creative strategic narrative for PRS to drive a competitive advantage.

This leader - a strategic and action-oriented business leader and savvy marketing expert - will be charged with establishing a high-performing MarComms function that aligns with PRS' strategy and goals.

The successful candidate will drive advertising, media relations, digital marketing, content, sponsorships, distribution-aimed campaigns, entertainment, and events while working in tandem with Chubb's North America Chief Marketing Officer and MarComms Centers of Excellence.

Key Responsibilities


* Create and drive a strategic, integrated MarComms plan that is aligned with PRS' goals and growth objectives and delivers measurable outcomes.

This includes identifying and leveraging opportunities to build our brand and enhance our reputation, driving business success by creating awareness and generating marketing leads; building credibility and awareness for PRS subject matter experts (SMEs), its leaders, and products/services; managing integrated earned, owned and paid media strategies; driving stakeholder engagement across all targeted audiences and influencers; and helping the function's capabilities for future growth.


* Focus on developing PRS' MarComms platform - strategically aligned, innovative and leading edge


* Design and execute the development of successful marketing campaigns with robust content and points of view, targeting specific business growth goals - geographic, by product line, and for existing client retention


* Build research-driven client personas to ensure a comprehensive understanding of target market, client expectations and product needs


* Manage and maximize market research and reporting


* Drive targeted marketing strategies to specific client segments across stakeholder groups of clients, agents, brokers and influencers and oversee a client database (CRM)


* Drive creative prospecting efforts with a focus on multi-channel lead generation


* Identify and effectively leverage data and analytics to drive prospecting and sales.

Maintain and refine met...