Assistant Brand Manager, Adult & Feminine Care

Assistant Brand Manager, Adult & Feminine Care

Job Description

Your Job

You’re not the person who will settle for just any role.

Neither are we.

Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference.

Here, you’ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands.

In this role, you’ll help us deliver better care for billions of people around the world.

It starts with YOU. 

Role Overview & Primary Accountabilities:

You’re not the person who will settle for just any role.

Neither are we.

Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference.

Here, you’ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands.

In this role, you’ll help us deliver better care for billions of people around the world.

It starts with YOU.

As an Assistant Brand Manager for Kotex, you will support the development and execution of marketing plans that drive growth and brand relevance for one of the leading brands in feminine care.

You will collaborate across functions, support innovation and product launches, and play an integral part in delivering impactful campaigns and business performance.

Brand Strategy & Business Performance


* Assist in developing and executing the annual brand plan to drive the brand’s commercial objectives, including defining marketing goals, strategies, and 360-degree activation plans in collaboration with cross-functional teams.


* Track and report business performance by analysing internal sales reports, external data (eg.

Nielsen, Kantar), and market trends to assess brand performance and identify opportunities.


* Monitor and track segment performance, competitor activities, and market dynamics to inform strategy and ensure growth of Kotex


* Drive initiatives that enhance the brand equity of Kotex through strategic and relevant brand-building activities.

Marketing Budget & Reporting


* Assist in the management of the marketing budget, including the execution and reporting of marketing activities, advertising spend, and performance results.

Support the monthly A&P management process, ensuring resources are allocated efficiently for the brand’s marketing initiatives.

Support in marketing presentations, analysis and reporting 

Cross-Functional Collaboration


* Partner with internal stakeholders including Sales, Trade Marketing, Demand Planning, and Regional Marketing to ensure alignment on all initiatives.  Support monthly demand planning processes and on-ground activations, identifying potential challenges and proposing effective solutions.
Work closely with the Finance team to develop and analyse the brand P&L, ensuring marketing plans support brand growth...