Brand Manager Anti-infectives Cattle

At Elanco (NYSE: ELAN) – it all starts with animals!

As a global leader in animal health, we are dedicated to innovation and delivering products and services to prevent and treat disease in farm animals and pets.

We’re driven by our vision of ‘Food and Companionship Enriching Life’ and our approach to sustainability – the Elanco Healthy Purpose™ – to advance the health of animals, people, the planet and our enterprise.

At Elanco, we pride ourselves on fostering a diverse and inclusive work environment.

We believe that diversity is the driving force behind innovation, creativity, and overall business success.

Here, you’ll be part of a company that values and champions new ways of thinking, work with dynamic individuals, and acquire new skills and experiences that will propel your career to new heights.

Making animals’ lives better makes life better – join our team today!

Your Role:

At Elanco, Marketing is crucial for growth and achieving our mission to enrich lives through food and companionship.

Our passionate marketers build our brand portfolio, leveraging market insights and acting as a bridge between customers, stakeholders, and products.

We deliver competitive strategies and impactful execution for Elanco's success.

Your Responsibilities:

This role drives the marketing strategy and implementation for Elanco's anti-infective portfolio within the US Cattle market.

Collaboration with the broader US livestock marketing team, the global anti-infective marketing team, and other central marketing teams is essential.

This role will focus on beef and will require close collaboration with sales and technical teams.

Business Ownership:


* Develop and execute business plans aligned with brand plan guidelines and customer objectives for the anti-infective portfolio.


* Manage budgets, create forecasts, and participate in the S&OP process for assigned products.


* Ensure marketing activities are compliant with all relevant regulations and actively transfer knowledge to commercial teams.

Strategy Execution:


* Execute the anti-infective strategies/brand plans developed by the Species Marketing Leader and Global Anti-Infective Lead, adapting them to the specific needs of the US market.


* Implement the local portfolio strategy with Sales, providing pricing, profitability, and promotional guidance.


* Track KPIs and metrics, sharing learnings and feedback with the Commercial Business Team (CBT).

Brand Development:


* Ensure accurate execution of brand plans, positioning, and playbooks for anti-infectives within the US livestock market.


* Develop compelling marketing materials and messaging that resonate with target customers, highlighting the value proposition of Elanco's anti-infective products.

Insights & Analytics:


* Gather and channel customer interaction data, local database insights, and competitive information to the Species Marketing Leader and Global Anti-Infective Lead.


* P...