Website Experience Manager

Website Experience Manager  

BENEFITS:  Medical, Dental, Vision, 401K

AHF Products has a job opportunity for a Website Experience Manager to be located in Mountville, PA.

Analytical, creative, organized and diplomatic.

The Website Experience Manager partners cross functionally with marketing, national strategic accounts (big box retailers), product, operations, IT & agency partners to bring our products and services to life online.

In this business-critical role, you will manage the digital experience of our products on various websites (owned & partner sites), content strategy as well as various digital and visualization tools for our digital properties.

JOB DUTIES:


* Manage AHF’s websites, D2C partner websites (Home Depot, Lowes, Menards, etc.), website tools and tech stack to ensure interoperability, and build out additional tools to enhance the website experience with emphasis on mobile.


* Develop and maintain content across our digital ecosystem to include product data (PIM), landing pages and experiences to support SEO, product launches, campaigns and company innovations.


* Collaborate with the creative team to produce multimedia content, including graphics, videos, and infographics for A+ and Enhanced Content in partnership with NSA manager.


* Work with various partners to maintain data sets across our digital marketing efforts to include location data, contact information, hours of operation for our brick-and-mortar locations as well as our distributor and dealer partners’ locations.


* Establish a strong partnership and communication methodology with various stakeholders to effectively share content calendars, enhancements to digital properties and occasionally conduct training on new tools.


* Establish and monitor web site KPIs in partnership with our analyst; actively understand all customer segments and communicate strategies to craft overall site strategy; Create, analyze, and optimize on-page and off-page


* SEO strategies to create an optimized vision of the websites, its content, and other digital resources.

Make recommendations by analyzing reporting.


* Work closely with our digital marketing analyst to understand and analyze website activities, make recommendations for improvements, design and conduct A/B tests, work with the appropriate resources to bring to life site improvements, manage any web-related products, and work with director of digital marketing on research projects pertaining to web activities.


* Partner with appropriate internal and external partners to maintain accurate tracking & tagging for efficient and effective measurement across all digital properties.


* Work closely with the customer relationship management (CRM) team to acquire, manage and qualify leads generated through our digital marketing activities.


* Execute and manage AB / Multi-variate testing experiments that drive web personalization and improve the overall online experience.

JOB ...