IPC Media Manager

IPC Media Manager

Job Description

Your Job

You’re not the person who will settle for just any role.

Neither are we.

Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference.

Here, you’ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands.

In this role, you’ll help us deliver better care for billions of people around the world.

It starts with YOU. 

The IPC Media Manager will play a key role in supporting the execution and development of regionally relevant, insight-led paid media initiatives across the IPC Segment.

This role is instrumental in enabling seamless collaboration between markets, media partners, and internal stakeholders to ensure media plans are informed by data and aligned to the highest standard.

The Media Manager will work closely with the Paid Media & Marketing Measurement Lead to help shape narratives, translate platform best practices into stakeholder-ready recommendations, and partner with a senior data analyst to develop high-impact presentations.

The role requires someone capable of distilling complex concepts into clear storylines and articulating them though visually compelling, insight-driven decks.

 

Role Overview & Primary Accountabilities:


* Lead IPC Paid Media Strategy Implementation - Collaborate with the regional segment lead and local markets to translate the category toolkit into market-relevant paid media plans.

Ensure paid media efforts align with business strategies, and align to SEE (Sufficiency, Efficiency, Effectiveness) principles and best practices.

The Media Manager should be comfortable interpreting strategic direction and proactively turning it into actionable workstreams with supporting narratives and slides.

 


* Improve Paid Media Planning Process - Standardize briefing and response template to ensure high quality output.

Provide inputs to local teams in sharpening media briefs where needed.

Add value to the process by checking, challenging and elevating the quality of agency response to brand marketers.

Ensure media mandatories, guidelines and principles are followed by both the brand marketers and the media agency. 


* Lead Optimization of Biddable Media Buying - Partner with media agency for optimizing media buying execution.

Monitor execution and drive ongoing performance improvement through test-and-learn approaches, and alignment with advanced audience planning and targeting strategies (e.g.

scale the buying model to other countries where appropriate). 


* Media Personalization Support - Coordinate with K-C’s media agencies and platform partners to help define a future roadmap for personalized media on audience targeting, creative testing and optimization.

Contribute to idea framing and packaging to ensure platform recommendations are effectively communicated in cross-functional settings.  
...