Web Analytics and Optimization Manager

Job Description:

At Sparklight/Cableone and our Cable One family of brands, we keep our customers and associates connected to what matters most.

For our associates, that means: a thriving and rewarding career, respect for the communities where they live and work, a focus on health and wellness, an excellent work/life balance, and an open and inclusive workplace.

The Web Analytics and Optimization Manager to play a key role in overseeing website performance, conducting analytics, and implementing optimization strategies to drive direct-to-consumer customer acquisition and retention.

You will be responsible for data collection, analysis, full funnel reporting, conducting A/B testing, and collaborating with other teams to improve user experience and conversion rates.

As Web Analytics and Optimization Manager you will play a key role in enhancing the digital journey for prospects and customers by optimizing and personalizing customer touchpoints across digital channels.

This individual will work closely with cross-functional teams to improve online engagement, satisfaction, and loyalty.

This role focuses on creating a seamless digital experience, ensuring alignment with customer needs and business objectives.

The ideal candidate will possess a strong understanding of the competitors and trends within the internet, fixed wireless and mobile industries.

The candidate also needs to provide high-level data analysis that translates raw data into actionable solutions for stakeholders to prioritize.

We are open to hiring remote if we find the right talent in any of the following states: AL, AR, AZ, FL, GA, IA, ID, IL, IN, KS, LA, MD, MN, MO, MS, NC, ND, NE, NM, NV, OR, OK, PA, SC, SD, TN, TX, UT.

What you will do to contribute to the company's success


* Develop and implement web analytics strategies to rack key metrics and KPIs


* Analyze website traffic and user engagement data to identify trends and areas for improvement.


* Provide insights and recommendations to the Marketing and Media team based on data analysis.


* Collaborate with stakeholders to create customized reports and dashboards.


* Monitor and report on the performance of digital marketing campaigns.


* Conduct A/B testing and multivariate analysis to optimize website and marketing performance.


* Stay current on industry best practices and emerging trends in web analytics.


* Utilize tools such as Google Analytics, Looker and other relevant platforms effectively.


* Identify opportunities for improvement in website usability and conversion rate optimization.


* Work closely with the UX/UI, Media and Web Development teams to ensure accurate tracking and data integration.


* Present findings and recommendations to senior management


* Implement tagging strategies to track full funnel marketing campaigns accurately.


* Troubleshoot tracking issues and ensure data accuracy.


* Collaborate with cross-functional teams to drive dat...