LinkedIn Employee Advocacy Communication Manager-Vice President

J.P Morgan is seeking an experienced and strategic Social Media Manager to lead, and measure, employee advocacy and engagement on social media platforms, with a primary focus on LinkedIn.

As the digital cornerstone for global networking, career discussions, and business growth, LinkedIn is the primary platform for J.P.

Morgan employee use.

As a LinkedIn Employee Advocacy Communication Manager on the Global Social Media team, you will drive employee engagement and advocacy efforts on LinkedIn.

You will support our LinkedIn Sales Navigator initiatives, provide internal education and guidance, manage the Corporate & Investment Banking (CIB) Ambassador and Advocacy programs, and ensure adherence to controls and guardrails to protect our employees and the firm.

You will leverage your deep understanding of social selling, content creation, social media analytics, and B2B marketing and communications in a dynamic and collaborative environment.

Job responsibilities:


* Provide guidance, support, and guardrails for employees regarding LinkedIn best practices


* Oversee and execute the onboarding and off boarding of CIB program participants


* Communicate updates of program progress and results, providing consistent measurement


* Create and maintain employee forward-facing editorial calendars for Ambassador programs, with coherent content pillars and support distributing content for Advocacy programs


* Create and publish content on behalf of Ambassadors, ensuring high-quality visuals and graphics alongside strong copywriting


* Analyze program performance, providing insights and recommendations for continuous improvement


* Conduct training sessions to educate employees on the firm's social media policy, ensuring employees are well-informed and compliant with social media guidelines


* Collaborate with key partners across risk, controls, legal and compliance to protect the firm and employees by adhering to regulatory and line of business requirements


* Oversee industry trends and platform updates


* Lead and inspire a team of two direct reports


* Foster a collaborate and creative work environment, encouraging innovation

Required qualifications, capabilities, and skills:


* Enthusiastic team player who is able to work closely with senior stakeholders across several departments including: banking, research, compliance, legal, technology, communications, marketing, and risk


* Bachelor's degree


* 8+ years of professional work experience


* Significant experience working in Social Media and/or in Executive Communications and in-depth knowledge of LinkedIn and its capabilities, including experience with LinkedIn Sales Navigator


* Possess a strong leadership presence, excellent presentation skills and the ability to convey decisions with clarity


* Sound judgment and high-quality written, verbal, and interpersonal communication skills


* Ability to cultivate relationships in the ...