Child Care Content & Connections Leader

Child Care Content & Connections Leader

Job Description

You’re not the person who will settle for just any role.

Neither are we.

Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference.

Here, you’ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands.

In this role, you’ll help us deliver better care for billions of people around the world.

It starts with YOU. 

The Senior Brand Manager will lead brand building initiatives leading all Content & Connections/Media across the U.S.

as well as develop, gain support, and execute plans.

This role will directly lead a team of Brand Managers and Associate Brand Managers while also leading and influencing cross-functional partners in a matrix organization to include Agency Partners (creative and media), Social Content Leads, Marketing Operations, Insights & Analytics, and Omni Channel Marketing.

Strength in marketing, advertising, and P&L management is required to deliver growth in net sales, dollar share and improved gross margin while maintaining commitment to service across multiple channels.

This leader must demonstrate strong team development skills and champion a growth mindset culture.

In this role, you will:


* Lead the development of the Brand Strategy and Marketing Plan that delivers the Child Care business strategy, targets, business results, and key priorities


* Lead the development and rollout of the 2025 Annual Brand and Content & Connections Planning


* Partner closely with the Results Delivery Team on AOP, S&OP and GBB to build a plan that unlocks total business performance and financial goals.


* Develop communication strategies, briefs and campaigns born from the Brand Plan and optimized for the Content & Connections Plan in partnership with R&E, Legal, Creative, and our agencies


* Deliver creative content and assets that reflects a deep understanding of our consumer’s needs and brand positioning


* Own the consistency of messaging across brand and retail channels, orchestrating according to what's needed to engage consumers at the right stage in the customer journey


* Collaborate Marketing Operations/Project Manager to build & manage a creative calendar to deliver content that aligns with the strategy, objectives and goals


* Bring data-led, consumer consumption-based insights to creative strategy and asset development


* Leverage cross-functional expertise and agency partners to drive best in class media plans and strategies that grow brand sales and increase media productivity


* Build a data-driven culture, implementing weekly, monthly and quarterly measuring and reporting operation to effectively communicate results and lead optimization of media spend


* Manage relationships with Integrated Agency teams to ensure plan, activation and stewardship needs are met
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