Senior Advertising Executive

General Role
Assist advertising Manager for paid activation campaign from advertising assets to paid media planning and buying.

To development trade communication plan and execution.
Major Responsibilities:

Paid media planning :

- Support line manager for Hermes China integrated media planning covering both traditional and digital media


* Co-ordinate with internal team to build up campaign POE activation plan


* Managing media pool for further media planning and work close with media agency for new opportunity evaluation

Advertising Creation and Campaign Execution:

- To support line manager and even co-ordinate with international team for advertising creative material adaption as well as claim language adaption.

- Well execution on adverting material control, media position and launch monitoring, quality traffic control, performance monitoring and optimization, campaign review, etc.

- Closely working with media buying agency for daily execution and media report.

- Others: Co-ordinate with internal team for communication monthly report.

Trade communication:

- Support line manager for annual trade communication plan

- Maintain good relationship with landlord and find the opportunities of Print, outdoor and social channels to max.

brand clipping exposure to support existing stores.

- Nego best trade opportunities to support new store opening and brand mega event

Budget and Finance Process:

- Support to daily budget monitoring and monthly budget closing

- On time Purchase Order issuing

- Work close with both agency and finance team to finish finance process

Profile:


* Bachelor degree or above.


* At least 4 years working experience in brand marketing/media team or manager above level in leading media agency


* Strong media knowledge of integrated media planning on both traditional and digital media


* Creative and broad-thinker, strong at communication skill.


* Good English capability in both oral and written.

French is a plus.


* Proficient in Microsoft Office software of Word, Excel and Power Point