eCommerce Marketing Manager

This position will plan and lead the eCommerce strategies for the RIDGID and Greenlee brands.

You will work closely with many teams including marketing, sales and software solutions teams to deliver a best-in-class customer experience.

This role leads the digital content development and deployment strategy needed to drive demand and customer conversions through eCommerce channel partners, as well as design and implement the eCommerce customer roadmap.

Work activity will center around the execution, distribution, measurement and optimization of digital content for customer and eCommerce channel touchpoints.

The position requires an experienced marketing professional with a passion for marketing planning and a strong ability to collaborate on cross-functional initiatives.

We look forward to seeing your application!

In this Role, Your Responsibilities Will Be:

eCommerce Strategy


* Collaborate and prioritize with the global eCommerce marketing and sales teams on projects that will drive e-commerce sales. 
Lead and develop promotional opportunities and coordinate performance to improve return on investment.
Have a can-do demeanor.

 Help create the strategy & lead the implementation.
Identify and lead product detail page content requirements and gaps across eCommerce channels to improve engagement and conversion.


* Understand and translate eCommerce needs into technical requirements for the internal digital ecosystem.


* Integral team member and/or lead on projects such as PIM, DAM and other marketing foundational program implementations or improvements.

 Work with team including Software Solutions team to set up new or audit existing syndication channels.


* Lead the creation of the Business-to-Business-to Consumer (B2B2C) eCommerce strategy for North America.

This includes, but is not limited to, supporting the digital requirements of distribution partners and driving growth plans. 


* Supervise and understand the evolving eCommerce marketplaces, its impact on consumer trends and translate that understanding into digital marketing strategy and growth plans for the North American Professional Tool brands. 


* Provide recommendations on enhancements, features, communications, and promotions targeted at high priority personas.
Drive continuous improvement of the end-user eCommerce experience.


* Identify and supervise key performance indicators to advise decision-making and optimize conversion.

 


* Work to build eCommerce content dashboards and the processes to apply data in recommendations.

Digital Content Management


* Use brand’s purpose and positioning to help formulate the communication strategy for content on channel partner sites. 


* Develop and implement content enrichment and promotional strategies for key ecommerce retailers and wholesale distributors.


* Responsible for the development of eCommerce content and deployment strategies to on-line channel ...