Brand Manager

Brand Manager

Job Description

Brand Manager

Your Job

You’re not the person who will settle for just any role.

Neither are we.

Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference.

Here, you’ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands.

In this role, you’ll help us deliver better care for billions of people around the world.

It starts with YOU. 

Role Overview & Primary Accountabilities:

1) TikTok and Social Content Strategy:


* Develop and execute innovative marketing strategies on TikTok to boost brand awareness and engagement.


* Create engaging content that resonates with our target audience, leveraging TikTok trends and features.


* Collaborate with influencers and content creators to amplify brand messaging.


* Monitor and analyze campaign performance, providing insights and recommendations for optimization.


* Stay updated on TikTok's latest features, trends, and best practices to ensure our strategies remain cutting-edge.


* Work closely with the sales team to ensure seamless execution of TikTok full funnel strategies.

2) CRM and Acquisition:


* Oversee and develop local CRM programs to achieve acquisition targets for Huggies® Club.


* Initiate and execute CRM programs to drive retention objectives within Huggies® Club.


* Manage the annual CRM and acquisition budget for Huggies®.


* Utilize data analytics to understand customer behaviour and preferences, tailoring CRM campaigns accordingly.


* Measure and report on the effectiveness of CRM initiatives, making data-driven adjustments as needed.

3) Brand Management:


* Partner with marketing team to align digital activities with overall brand strategy.


* Support new product launches and campaigns with integrated digital activations.

About Us

Huggies®.

Kleenex®.

Cottonelle®.

Scott®.

Kotex®.

Poise®.

Depend®.

Kimberly-Clark Professional®.

You already know our legendary brands—and so does the rest of the world.

In fact, millions of people use Kimberly-Clark products every day.

We know these amazing Kimberly-Clark products wouldn’t exist without talented professionals, like you.

At Kimberly-Clark, you’ll be part of the best team committed to driving innovation, growth, and impact.

We’re founded on 151 years of market leadership, and we’re always looking for new and better ways to perform – so there’s your open door of opportunity.

It’s all here for you at Kimberly-Clark.

Led by Purpose.

Driven by You.

About You

You perform at the highest level possible, and you appreciate a performance culture fueled by authentic caring.  You want to be part of a company actively dedicated to sustainability, inclusion, wellbeing, and career development.

You love what you do, especially when the work you do makes a difference.

At Kimbe...