Executive Director of Brand & Content Marketing

Reporting to the Vice President of Marketing, the Executive Director of Brand & Content Marketing will be responsible for overseeing and driving the Brand and Content Marketing strategies across West Coast University (WCU) and American Career College (ACC).

This role involves leading a team of creative professionals and directing essential marketing functions – including creative services, brand voice and guidelines, content strategy and development, social media, campus communications, and campus merchandising.

The role also oversees the management of primary creative agency relationships.

The position works closely with Performance Marketing, Website, CRM Marketing, Admissions, Operations, Campus Leadership, Legal and Compliance, Internal Communications, and other Campus Support Services teams across the enterprise.

Essential Functions & Responsibilities:


* Develop and implement a comprehensive brand and content marketing strategy that aligns with the mission, values, and growth objectives of the organization – while effectively advancing the WCU and ACC story.

(b2c, b2b, and b2b2c).


* Oversee the areas of creative services, brand voice and guidelines, content strategy and development, social media, campus communications, and campus merchandising.


* Demonstrate strong skills in strategic thinking, marketing planning and execution, creative, storytelling, and project management.


* Serve as lead for all primary creative agency relationships to ensure alignment and consistency across all campaigns, programs, and initiatives.


* Collaborate across marketing, admissions, campus, and other Campus Shared Services organizations to deliver on the strategic priorities of WCU and ACC.


* Design and implement a cohesive marketing intake and governance process to manage capacity, drive efficiency, and ensure marketing output quality standards.


* Refine and direct all marketing operations process maps – to include both internal marketing resources and external agency/vendor partners.


* Oversee all campus / student communications, notifications, and alerts.


* Direct all organic social media strategies, tactics, and standards.


* Partner with performance marketing, campus leadership, and facilities to develop and activate effective on-campus merchandising and messaging strategies.


* Serve on the marketing leadership team while championing an enterprise mindset – igniting the full potential of the WCU and ACC brands.


* Develop and deliver new consumer experiences to enhance prospective student education, active student engagement and retention, and clinical partner engagement and growth.


* Stay updated on industry trends and best practices in marketing, brand, and content strategies to continuously improve the student experience and deliver innovative marketing interactions.


* Develop expert knowledge of competitor product marketing strategies in education and other non-industry ben...