Marketing Insights & Experience Analyst

We are seeking a Marketing Insights & Experience Analyst for the Marketing Department.

The Marketing Insights & Experience Analyst will support driving impactful member and marketing change through efforts to understand and translate member feedback into actionable root cause analysis and improvement ideas to increase member trust and engagement.

The role will utilize member demographic and product/channel usage information to yield insights and drive improved product performance.

Role will also drive marketing effectiveness and efficiency improvements by measuring marketing campaign performance (e.g., lift over control), optimizing list selection (email and direct mail), and identifying better ways to achieve business objectives by changes to marketing campaign efforts.

If you have excellent analytical and quantitative skills, you should apply them right away!

Highlights:


* Role will work with internal cross-functional teams to perform root cause analysis on prioritized problem areas and ideate on solutions 


* Provides support for the information and analytical needs of Marketing through data mining, profiling, targeting/segmentation, statistical measurements, list generation, report generation, and response tracking 


* Responsible for data extraction, manipulation, and aggregation to facilitate a flexible reporting environment to assist leadership in the development of future strategies  

Experience:

    Required


* 2+ years demonstrated experience understanding business issues and models, translating them into metrics and analysis in such a way as to be easily understood by the business 


* Practical familiarity with statistical significance and hypothesis testing 


* Experience with market research, customer targeting, and list selection 


* Experience in the creation of data visualizations based on key factors, trends and relationships 


* Experience with database queries and linkages using SQL or similar methods 


* Proven ability to track the performance of core marketing strategies and processes by gathering and analyzing data 

    Preferred


* 3-5 years of customer satisfaction and engagement analytics and reporting and/or marketing data analytics and reporting 


* Data warehousing and predictive analytics experience 


* Financial products and services experience 

Education:

    Required


* 4-year degree in business, marketing or related field.  Five years of relevant professional experience may substitute for the degree requirement. 

Skills & Knowledge:

    Required


* An understanding of how to structure raw data as a source for visual reporting is a must 


* Ability to mine large and disparate datasets and synthesize into meaningful and actionable insights 


* Excellent analytical and quantitative skills, able to dive into data and identify issues and patterns, and able to solve problems creatively 


* Experience presentin...