Social Programing Manager

The Programming + Marketing Manager gets to do a little bit of everything -- from identify key business development opportunities through programming and community engagement, to managing social media channels, to balancing traditional and digital marketing, and contributing to public relations activities.

Success will be measured by how well this individual helps drive the sales and revenue strategies of the property through programming, their impact on social media engagement, and by how effectively they leverage their expertise and resources to create truly compelling marketing and communication campaigns.

 

ESSENTIAL DUTIES AND RESPONSIBILITIES:

Programming Development and Marketing 


* Partner Hotel, R&B and sales teams to identify opportunities to target in-house guests, locals, and out-of-town visitors with compelling promotions, campaigns, and events that drive incremental revenue to the Restaurant + Bar venues on property


* Develop and execute annual Hotel and Restaurant + Bar marketing plan to budget, in consultation with the Hotel General Manager, Restaurant + Bar General Manager, Director of Sales & Marketing, and area and home office teams


* Manage the execution of direct marketing activities for Property


* Act as the liaison between the property and local partners, agencies and businesses to ensure consistent community outreach and engagement. 


* Act as primary liaison between property team and Kimpton Tiered Services agency as applicable. 


* Act as primary point of leadership on property for all marketing initiatives
+ Partner with the Kimpton Restaurant + Bar Marketing Team to develop localized creative assets, outreach marketing materials, and email campaigns


* Manage the execution of restaurants sponsored events, activations, community/government relations activities, and press promotional activities


* Liaise with property PR team to ensure the programming, events, and activations are integrated and thoughtfully highlighted to drive awareness and coverage 


* Work with PR agency to maintain a comprehensive list of local media, business, community, and partner contacts, with particular emphasis on food, cocktail, and hotel influencers, concierges, local demand drivers, and other strategic partners


* Coordinate with property and above property analytics teams to report success of property marketing performance


* Partner with the Kimpton Music + Programming to customize programming touchpoints within property guest journey


* Align and activate alongside annual Kimpton Brand events and activation strategies (seasonal, holiday, CSR, etc.)

Social Media and Digital Content Management


* Manage social media account(s) for the Property, including content capture, copywriting, engagement, and managing the content calendar(s)


* Utilize the strategy, templates, copy framework and imagery provided by the Kimpton Home Office Social Media team in order to ...