​Brand Strategy Advisor - Enterprise Brand Marketing - Hybrid (CT/STL/NYC)

Brand Strategy Advisor - EnterpriseBrand Marketing

Position Summary:

Join an influential team where you will help accelerate the growth and reputation of two leading healthcare brands.

As a brand strategy advisor, you will apply strategic, analytical, and creative thinking to solve challenging brand issues: supporting the delivery of brand strategy, brand architecture, positioning, along with awareness and reputation building for both Cigna Healthcare and The Cigna Group to fuel business growth.

We are looking for a self-driven, action oriented creative thinker and brand strategist who can bring new ideas to the team, network and collaborate across marketing and with our business partners, and flawlessly lead and execute multiple priority projects.

This role requires strategic thinking and problem solving to provide guidance that solves complex problems in cross-function areas, go-to-market, and enterprise capabilities.

The ability to think in terms of "systems", solving problems in wholistic and repeatable ways, is a plus! Responsibilities include analyzing client and consumer insights, crafting plans and briefing our creative teams and developing guidance to promote our companies across various channels.

This position also supports a large brand implementation across the enterprise, bringing the new brands to life within major touchpoints including digital, social, sales and customer collateral.

Key accountabilities include:


* Implementation of new brand identities across the enterprise


* Providing strategic brand recommendations on key enterprise initiatives


* Interface with internal and external partners in coordination of brand projects


* Support creation of, and insight extraction from, research to have a data driven approach to drive brand strategy, business growth and success


* Elevate the new brand narrative and identity, partnering with our creative teams and agencies to ensure consistent application


* Define positioning and messaging across various go-to-market and brand relationship situations


* Serve as a thought leader within the organization, partnering with teams across the company to provide clear decisions and guidance on brand needs and application.

This often includes creating and hosting bespoke workshops to tackle brand strategy opportunities


* Partner within Brand Management team to ensure consistent application of the brand and to coordinate brand guidance


* Lead and support strategic assignments



* Perform other duties and/or special projects as assigned

Experience and Competencies should include:

You must be highly motivated, driven to succeed and have demonstrated expertise in a highly matrixed environment.

You are an accomplished Brand Strategist who is a strategic thinker, problem solver, creative person who can distill complex situations into clear guidance and who understands the big picture.



* Demonstrated experience navigating a dynamic corporate en...