Marketing Operations Specialist

Position Summary:

Do you have a passion for campaign optimization, marketing and sales funnel management, and data analysis? We are seeking a detail-oriented and analytical marketing professional to join our B2B Marketing team as Marketing Operations Specialist.

In this role, you will have the opportunity to collaborate cross-functionally to implement best practices and streamline processes, maximizing the impact of our marketing initiatives for the enterprise solutions business channels.

The right candidate will have experience in digital marketing and demand generation and be hands-on with marketing technologies such as HubSpot, Marketo, Salesforce, and more.

They will be knowledgeable about email best practices and have a track record of managing day-to-day marketing activities including tracking and analysis, marketing and sales funnel management, and A/B testing for optimization of email and landing pages.

Essential Job Functions:


* Manage our marketing automation platforms (HubSpot, Marketo) and integrations with Salesforce in partnership with our sales and revenue operations teams, ensuring seamless bi-directional flow of data


* Support strategic use of marketing and sales tech, including ZoomInfo, HubSpot Sales Hub, and Wistia; build and document process for marketing, sales, and client success to leverage tools effectively


* Review and manage web form strategy, lead scoring model, workflows and lead nurturing strategy, and lead assignment strategy within HubSpot and Marketo


* Build campaign structure to enable effective reporting for all marketing initiatives, including creation of campaigns in HubSpot, Marketo, and Salesforce; development of UTMs for tracking; and workflows and scoring for leads generated


* Dive deep into data with reports and dashboards to provide visibility into marketing campaign results, measure campaign effectiveness, and drive strategic decision-making for optimized campaign strategies; own the distillation of learnings/insights to guide ongoing sales & marketing efforts


* Partner with Sales Ops on overall data strategy within CRM, overseeing data hygiene and governance practices within HubSpot and Marketo including list segmentation, list uploads, deduplication, and data source standardization; maintain data accuracy and compliance with regulatory requirements (e.g.

GDPR, CAN-SPAM)


* Document, maintain, and streamline processes that ensure campaign and lead management best practices; create repeatable processes across different channels of the Enterprise Solutions division


* Manage B2B Marketing SharePoint site, creating taxonomy for storing content and resources effectively  to enable their use by sales and account management teams

 Knowledge, Skills, Abilities:


* 3+ years of experience in marketing operations, sales operations or revenue operations in B2B org


* Experience as an advanced HubSpot user; experience with Salesforce and Marketo preferable
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