Senior Brand Manager, DTC Marketing

Senior Brand Manager, DTC Marketing

Job Description

Senior Brand Manager – DTC Marketing

You’re not the person who will settle for just any role.

Neither are we.

Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference.

Here, you’ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands.

In this role, you’ll help us deliver better care for billions of people around the world.

It starts with YOU. 

The reusable period and bladder leak underwear category is at a tipping point, and you have the opportunity to accelerate mass adoption of this category.  Kimberly-Clark is seeking an exceptional Direct to Consumer (DTC) Marketing leader to transform the Thinx brand into an omnichannel business.  This role will be responsible for developing and executing DTC marketing & media plans for both online & offline channels and will collaborate extensively with cross functional Sales, Brand, Retail marketing and Agency partners.  This role reports directly to the Marketing Director with two direct reports running growth marketing and customer retention strategies.

In this role, you will:


* Accelerate the growth of Thinx DTC business through development and execution of go-to-market strategy including the expansion of mainline products on DTC and in collaboration with the retail expansion team.


* Oversee execution of a $20+MM omnichannel media plan to accelerate the growth of the brand across sales channels (DTC + mass retail).  Partner across functions to understand sales channel specific needs.


* In partnership with the Brand GM and Marketing Director, lead the development and execution of DTC Marketing plans across multiple channels, including digital product content, digital media and lifecycle/retention channels.


* Build strategic relationships and act as Marketing liaison to brand and digital product team, understand priorities, process & requirements, and share thought leadership.


* Continually assess the performance of DTC channels and across agency partners to ensure the performance of media channels and supporting marketing initiatives are delivering against the revenue goals and driving continuous improvement.


* Collaborate with Data Science and Agency Partners to leverage analytic models (MTA/MMM), dashboards, and structured tests for optimizing media plans.


* Partner with Insights to identify barriers and opportunities to enhance the consumer journey, on-site messaging, optimization conversion.


* Improve customer LTV, with specific focus on growth of AOV and repeat rates.

Location: This role can sit remotely anywhere in the USA.

About Us

Huggies®.

Kleenex®.

Cottonelle®.

Scott®.

Kotex®.

Poise®.

Depend®.

Kimberly-Clark Professional®.

You already know our legendary brands—and so does the rest of the world.

In fact, million...