Business Development Manager - South Asia

About us

Treasury Wine Estates (TWE) is a premium focused, global leader in wine with strong positions in key global markets, supported by an unrivalled global footprint, business model, award-winning premium brand portfolio and a talented global team of over 2,500 people.

Listed on the Australian Securities Exchange (ASX), we know that it’s the thinkers, makers and doers who have the most impact as we strive towards being recognized as the world’s most admired premium wine company. 

TWE is the largest exporter of Australian wine to Asia, with our brands – especially Penfolds, Wolf Blass and Wynns - increasingly well known in the region’s more established wine markets. We have exciting plans in place to develop our Country of Origin offering with recently released wines from the US, France and Chile.

For more information, please visit www.tweglobal.com

What’s in it for you


* Attractive remuneration and healthcare benefits 


* 20 days of paid annual leave per year


* Flexible work arrangement to support your wellbeing 


* Outstanding career development opportunities to realise your full potential 


* Collaborative and inclusive culture where people and performance thrive 

About the role

The role holder will be responsible for delivering the commercial growth agenda with distributors in South Asia (India, Sri Lanka, Maldives), through the development and best in class execution of channel specific sales and marketing strategies, with the emphasis to drive on distribution and depletion growth, focused on the priority channels.

The role holder will also work to ensure that Penfold brands dominate the wine category in the above stated channel in South Asia by maximising the coverage of our brands and build direct relationships with key customers in the market.

In addition, the role holder will provide key insights/market intelligence on the market.

Managing customers

Ensuring that the customers achieve the goal objectives agreed with Penfolds:


* Inspiring customers on our brands, by giving support and by improving capability


* Set the objectives and targets; key in establishing distribution plan, marketing and promotional plans with the distributors/customers


* Track performance against targets monthly and identify potential risk to the target


* Identify opportunities to mitigate any risks in budget


* Ensure that the distribution plan is well executed and that our priority brands are available in all the relevant channels


* Provide insights on the depletion of the brands by key customers


* Develop direct customer relationship with top accounts in South Asia


* Grow all our priority brands in the markets and embed our regional strategy in the markets

Brand Distribution / Activation 

Ensure brand availability and presence in on-trade outlets:


* Work on the distribution plan and promotional calendar of activities with the customers to ensure proper execution....