Marketing Specialist

Marketing Specialist

The Marketing Specialist plays a crucial role in executing local marketing strategies and building strong relationships with the local sales team, vendors, customers, and community to grow our business in a specific region.

In this role, you will:


* Participate in sales and engineering meetings to stay informed about sales team goals and objectives and how marketing can contribute.


* Collaborate with sales team to plan, organize and execute local events to engage with suppliers and customers.


* Develop and manage local marketing campaigns to drive lead generation and sales growth that align with sales goals.
+ Collaborate with suppliers and partners to create marketing campaigns that promote their products and services.
+ Assist with ordering promotional materials and merchandise to support marketing initiatives.
+ Maintain and update local marketing calendar to ensure timely execution of marketing activities in your region.
+ Take full ownership of local marketing campaigns, including checklist and detail management, approval submissions and message-on-hold updates.
+ Solicits routine feedback from sales team on leads generated and pushed to Salesforce.


* Coordinate AD Field Marketing Summit events and execute the high-level strategy developed by the Vendor Relations team.


* Generate and present reports to sales team on the performance of local marketing initiatives, helping to make data-driven decisions.


* Assist sales management in creating strategic presentations and materials for customer meetings.


* Collaborate with the marketing operations team to update and improve website content, ensuring it aligns with local marketing efforts.


* Collaborate with sales management to ensure all regional supplier co-op funds are planned for and claimed.


* Work closely with the marketing operations team to create campaign assets in Salesforce Marketing Cloud Account Engagement (Pardot) including forms, emails, etc.


* Other duties as assigned.

Knowledge, Skills, and Abilities to be successful include:


* Bachelor's degree in Marketing, Business, or a related field.


* 4+ years of experience in field marketing or a related role.


* Ability to work with a high level of independence and initiative driving projects forward.


* Ability to provide insight and direction, helping to guide team towards shared objectives.


* Strong project management skills.


* Excellent communication and interpersonal abilities.


* Proficiency in marketing software and tools (ex.

Salesforce Marketing Cloud Account Engagement (Pardot), Adobe Creative Cloud Suite, Microsoft 365)


* Self-motivated with the ability to work both independently and in a team.

EEO/AA/M/F/Vet/Disability Employer

The above statements are intended to describe the essential functions and related requirements of persons assigned to this job.

They are not...