Brand Manager

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BSH Home Appliances LTD

Tomorrow is our home.

Find out how easily you can achieve at BSH Home Appliances Ltd.

As a leading manufacturer of home appliances and solutions, we encourage commitment and open-mindedness among our employees.

With our global brands Bosch and Gaggenau as well as our local brand Thermador, our focus truly is on innovation.

In addition, that does not just apply to our products and services, but also drives the way in which we cooperate, exchange ideas and organize our teams.

Everyone is invited to make his or her individual contribution to our overall success.

Join us now and give your career a home.

 

Brand Manager (Premium/Luxury Brands)

Mississauga, ON / Full-time (Hybrid)

Pay Range $106,186 - $141,582

 

Your responsibilities

This position plans, designs, develops, and directs brand marketing efforts of the Thermador and Gaggenau brands.

To build brand awareness, clearly position the brands in consumers’ minds and ensure that all activities inside and outside of BSH (including distributors and trade partners) are consistent with brand strategy.

To protect and expand brand identity and brand equity.


* Ensures 100% execution and strategic consistency of all brand marketing activities in Canada, including co-op activities with trade or distribution


* Co-develops annual Brand marketing plans in accordance with brand strategy and overall BSH business strategy or business plan


* Manages given Brand marketing budget in accordance with approved plan


* Optimizes marketing communications over time by analyzing marketing ROI


* Monitor sales & market trends, research regions and consumer markets and competitors’ activities to identify key market opportunities and key issues


* Develops marketing concepts that further strategic and tactical brand and sales goals, including cost-benefit analysis or proposed activities


* Directs all Brand oriented marketing projects in cooperation with Trade Marketing, Digital Marketing, Showroom Marketing, and Product Marketing


* Develops clear competitive positioning and marketing story for each actively marketed Thermador and Gaggenau product.

Creates and implements matching marketing activities


* Directs internal and external creative agencies in the creation of brand marketing assets.

Working with all other areas of marketing to ensure proper execution along all points of the Consumer Journey


* Maintains frequent communication with regional and global brand teams to align on planning and share content


* Prepares competitors' brand communication analysis based on market analysis for the identification of marketing communication potential


* Directs media agency/planners in the development of efficient annual media plan for consumer and trade advertising.

Evaluates and optimizes proposed media plans


* Directs and manages trade shows, consumer shows, marketing events, etc.

in conjunction...