Marketing Strategy Senior Associate

This role will support the Starter, Lower Mass, and Family Banking customer segments, with a focus on delivering advice, convenience, and security to our customers through engagement strategies designed to increase retention, financial health, and digital adoption.

As a Marketing Strategy Senior Associate on the Engagement Marketing team, you will be responsible for developing customer engagement strategies throughout the customer lifecycle.

You will help build engagement strategies to increase retention, financial health, and digital adoption, while deepening customer relationships across the Consumer Bank and delighting our customers throughout their journey.

Job responsibilities:


* Work across the engagement team to help identify opportunities to improve the customer experience, drive innovation, and deliver business results for the Starter, Lower Mass, and Family Banking customer segments.


* Support campaign strategy, planning, and implementation of Consumer Bank engagement marketing initiatives across the customer lifecycle.


* Contribute to the engagement strategy utilizing omni-channel approaches, including all channels: branch & banker, digital, email, and owned/paid media.


* Partner with Digital, Marketing, Product, and Sales organizations, with a key focus on segment-specific needs.


* Recommend solutions and testing plans to improve the customer experience, focusing on removing pain points and roadblocks specific to the Starter, Lower Mass, and Family Banking customer segments.


* Partner with the Analytics team to build a robust performance scorecard to continually evaluate and optimize program objectives and results.


* Collaborate closely with the Digital and Analytics Centers of Excellence in all aspects, from opportunity identification through implementation.

Required qualifications, capabilities, and skills:


* Degree in Marketing, Advertising, Communications, Digital/Technology, or Business Management.


* 4+ years of marketing experience with a proven track record in direct-to-consumer or digital marketing strategy, innovation, and customer experience.


* Knowledge across all communication channels, including web, email, SMS, push notifications, in-app messaging, and paid/display media.


* Financial services industry experience and experience in the Mass customer segment is a plus.


* Develops strong partnerships; leads through collaboration; recognized as a team player.


* Proven ability to take initiative, influence others, and achieve results.


* Skilled and comfortable working in a highly matrixed organization.


* Strong analytical, problem-solving, and planning skills.

Preferred qualifications, capabilities, and skills:


* Data-driven and analytical, while also being a creative thinker.


* Relentlessly focused on the customer experience.


* Focused on how marketing drives quantifiable business results.


* Vigorous in management of details ...