Associate Manager, Email Marketing

Want to be a champion of the consumer for a Fortune 200 Company with some of the most iconic brands? We are currently seeking an Associate Manager, Email Marketing to join our Consumer Experience Organization (CXO) in Richmond, VA but are open to a remote work arrangement.At Altria, the consumer is at the center of everything we do! The Associate Manager, Email Marketing is responsible for developing and implementing strategic email campaigns that drive customer engagement, retention, and conversion across all of our brands.

This role requires a blend of creative thinking and problem-solving, a moderate understanding of digital marketing technology, and analytical rigor to deliver high-impact, high-performing communications within the email channel.

The ideal candidate would be proficient in audience segmentation, performance testing and optimization, experimental design, campaign analysis, basic understanding of user experience and human-centered design, and can manage multiple projects simultaneously (strong project management skills combined with highly organized).
What you will be doing:


* Creation and maintenance of the Email marketing channel backlog and roadmap, inclusive of testing/learning agenda; periodic review with key partners from CXO Operating companies


* Overseeing all strategic and executional aspects of email marketing campaigns supporting all Altria brands (intent development, audience selection, creative strategy and development, campaign execution, analysis, and optimization)


* Overseeing regular email marketing campaign audit to ensure content quality and adherence to defined brand standards as well as find opportunities for continued optimization


* Identification, prioritization and management oversight of projects aligned to enhancing the efficiency and/or efficacy of email marketing campaigns and programs, e.g., IP consolidation, design standardization, send-time optimization.


* Working with various channel collaborators and partners, finding opportunities to improve email campaign performance across the full funnel (deliverability, engagement, conversion)

We want you to have:


* Bachelor's degree in Marketing, Communications, or a related field


* 5+ years of experience in email marketing or digital campaign management


* Proficiency in email marketing platforms, CRM tools, and moderate HTML/CSS skills


* Strong written communication, collaboration, and project management abilities


* Data-driven approach with experience using Adobe Analytics or similar tools


* Understanding of multi-channel marketing, SEO/SEM, and customer journey mapping


* Creative, adaptable, and strategically minded with AI literacy and workflow automation skills

The starting salary is based on but not limited to experience, knowledge, and qualifications in determining compensation decisions.

The Salary Range for this position is: $101,800.00 - $147,700.00.

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