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Associate Brand Manager, Shopper Marketing

Associate Brand Manager, Shopper Marketing

Job Description

Title: Associate Brand Manager, Shopper Marketing – Walmart

Support strategic marketing planning and execution at Walmart; drive brand strategy through our retail partners and influence the shopper along the Omni-channel path to purchase.

Provide marketing and consumer expertise to the brand and sales teams to ensure development of integrated business plans to efficiently achieve volume, share and profit objectives.

ESSENTIAL FUNCTIONS:

Build the Brands


* Collaboration with Brand, Integrated Marketing Planning, Customer Team and Customer


* Utilize insights-based programs against key brand objectives that drive shopper engagement along the omni-channel path to purchase


* Proactively leverage new technologies and capabilities to drive shopper engagement via digital, social and ecommerce


* Maximize the brand experience in the customer environment based on shelf-back solutions that integrate the physical and digital shelf

Run a Business


* Support annual shopper marketing planning, budget management and implementation to align brand strategies with customer business models and department strategies; deliver budget at target


* Drive successful financial performance for both brand and customer


* Strategically allocate funds to maximize investment while activating the levers to drive customer engagement; track and measure program performance

General


* Ability to remain agile and flow to the work, adapt and support the organization through times of change


* Ability to clearly, concisely and persuasively communicate orally and in writing to individuals and groups at all levels within the organization and customer


* Ability to collaborate effectively and represent ideas to diverse work groups


* Ability to precisely communicate innovative business solutions to internal/external partners


*  Ability to represent new technologies and develop programs that encompass digital, social and ecommerce


* Ability to sell marketing programs to key internal/external stakeholders to gain adoption


* Ability to effectively negotiate desired outcome for the business


* Ability to manage expenses in accordance with company policy, guidelines and budget


* Ability to operate and use telephone, computer/laptop and other technological devices/software programs to communicate with people


* Ability to proficiently and efficiently use and perform key functions of all Microsoft Office programs


* Ability to travel via aircrafts, and operate and drive motor vehicles for business travel, with valid drive license


*  Position requires overnight business travel; ability to travel for meetings, training and events (10 - 20%)

DEPARTMENT SPECIFIC/NON-ESSENTIAL FUNCTIONS, INCLUDE BUT NOT LIMITED TO:

Promptly reconcile and communicate changes and conduct adjustment to new changes, adjusting to meet requirements of changing...




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