Vice President Product Strategies (Cultured)

Job Category:

Marketing & Insights

Job Family:

Product Strategies

Job Description:

The Vice President of Product Strategy is a senior leader role responsible for defining and implementing the product vision, roadmap, and strategy aligned with the company's overall objectives.

This role requires a blend of strategic thinking, market analysis, innovation, and leadership to ensure that the company's products meet market needs, drive competitive differentiation, and achieve financial targets.  This includes SFI Business which represents over 900M pounds of volume and $300M V.I.

This position is on-site at our Green Bay, WI Home Office.

About our Green Bay, WI Home Office:

You’ll find lots to love in our beautiful home office in downtown Green Bay, Wisconsin.

Our jeans-friendly environment has indoor and outdoor collaboration spaces, state-of-the-art R&D and sensory labs, culinary kitchens, a pilot plant, innovation center and more.

Take advantage of outdoor workspaces.

Sample and provide feedback on new products from our R&D team.

Enjoy free coffee, soda and popcorn.

Hit up a game of ping pong on your break.

Or take a short walk to restaurants, breweries, the YMCA and a weekly farmer’s market on the scenic Fox River.

You can even see Lambeau Field from our top floor.

What you'll do:


* Collaborate closely with cross functional teams, including Operations, Engineering, Finance, Supply Chain, Sales and R&D to ensure the timely and effective integration of plant line expansions, extensions, and automation efforts in all of our facilities.

This will include the effective development of the Gantt of activities,and ensuring that activities are being successfully communicated and completed in a timely manner.


* Responsible for developing, orchestrating, and executing the strategic Business Plan.  This includes developing Business Plan details and ensuring that all issues are effectively addressed.  Also includes responsibility for team achieving EBITDA financial objectives each fiscal year and setting high expectations for improvement in results.


* Responsible for the entire product life cycle from the evaluation of new products, reviewing existing products for continuation and managing the cessation of old items.  This process includes proper management of all aspects of production including raw materials and packaging.  This also includes ensuring clear specifications for each product is established and is clearly communicated and measured for compliance.


* Responsible for the day-to-day leadership and execution of the Business Plan and quality measures.   This includes developing and tracking actual results versus the annual targets.   Effectively communicate these results and ensure the Team understands areas in which we are not meeting expectations


* Responsible for communicating any and all issues directly to the Executive Sponsor and ExecStaff that will impact team’s ability to meet Business Plan O...