Senior Associate Brand Manager - Huggies Diapers
Senior Associate Brand Manager - Huggies Diapers
Job Description
Youâre not the person who will settle for just any role.
Neither are we.
Because weâre out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference.
Here, youâll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands.
In this role, youâll help us deliver better care for billions of people around the world.
It starts with YOU.
As a Senior Associate Brand Manager, you have a talent for recognizing trends and aiming for bigger goals, and an active interest in keeping up with trends, market needs, and your organizationâs competitive standing.
This role is a marketer accountable for in-year business planning and marketing execution for the Huggies® diapers business in the United States.
The Senior Associate Brand Manager leads key initiatives related to marketing planning & execution for the Huggies® brand, as well as overall execution and results delivery for Kimberly-Clarkâs Baby & Child Care business unit.
This role reports to the Huggies® Diapers Senior Brand Manager and collaborates with insights & analytics, customer development, agency partners, sales planning, Research & Development, and product supply teams.
In this role, you will:
* Provide project and/or marketing leadership on key initiatives to help sustainably grow the brandâs marketplace position (e.g.
new product launches, pricing initiatives, etc.)
* Execute annual ABP and marketing plans that deliver financial objectives and aligns with brand strategies.
* Actively participate in the execution of brand commercial programs.
* Analyze consumer data, market share and sales reports to understand brand performance, product health and to track progress against marketing initiatives and return on investment analysis for marketing program.
* Create compelling stories and make sound recommendations about the brand, competitive, category, customer or consumer trends to enhance the brandâs equity and market performance.
* Lead translation of brand strategy, consumer/retailer segmentation and marketplace trends into executable DPSM guidance to the organization.
* Develop and implement distribution, packaging, shelving and merchandising strategies and plans.
* Use business acumen in conjunction with marketing competency to influence and lead projects cross-functionally.
* Engage strategic customer teams to collaboratively build growth plans.
* Identify and develop relevant consumer and/or shopper insights.
* Collaborate across categories, to identify and proactively drive efficient brand building.
* Actively conduct both basic and in-depth analysis to identify problems, find trends, develop hypothesis, and drive the organization towards decisions to strengthen the brandâs plan.
About Us
Huggies®.
KleenexÂ...
- Rate: Not Specified
- Location: Chicago, US-IL
- Type: Permanent
- Industry: PR
- Recruiter: Kimberly-Clark Corporation
- Contact: Not Specified
- Email: to view click here
- Reference: 870479
- Posted: 2024-05-07 08:20:14 -
- View all Jobs from Kimberly-Clark Corporation
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