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Insight Manager

About us
Treasury Wine Estates (TWE) is a premium focused, global leader in wine with strong positions in key global markets, supported by an unrivalled global footprint, business model, award-winning premium brand portfolio and a talented global team of over 2,500 people.

Listed on the Australian Securities Exchange (ASX), we know that it’s the thinkers, makers and doers who have the most impact as we strive towards being recognized as the world’s most admired premium wine company.

 TWE is the largest exporter of Australian wine to Asia, with our brands – especially Penfolds, Wolf Blass and Wynns - increasingly well known in the region’s more established wine markets. We have exciting plans in place to develop our Country of Origin offering with recently released wines from the US, France and Chile.

For more information, please visit www.tweglobal.com

What’s in it for you


* Attractive remuneration and healthcare benefits 


* 20 days of paid annual leave per year


* Flexible work arrangement to support your wellbeing 


* Outstanding career development opportunities to realise your full potential 


* Collaborative and inclusive culture where people and performance thrive 

About the role


* To support data analytics and insights agenda for Penfolds China


* To manage and facilitate NPD projects with cross function teams


* To be key point of contact between Penfolds China and the global insights team


* Support new hire and external guest visits on market inductions

Data Analytics


* Support market analytics agenda and drive relevant insights for business decisions


* Responsible for internal depletion data analytics to monitor brand performance across channels/customers/sub-brands


* Work with finance team to develop value chain for existing and new-to-markets product ranges


* Lead the NPD process from end to end with cross function team support, ensure NPD ideas move through GATE process and KPI delivery 

Insights


* Lead all consumer and shopper insights projects with global insights team collaboration, clearly articulate insights output and business implications


* Responsible for collaborating with marketing and sales to ensure seamless integration of insights


* Play the role of “Voice of Consumer and Shopper” within organization


* Undertaking quantitative/qualitative analysis and generate insights for Penfolds China with a focus on global led initiatives (including Brand Tracking, U&A etc)


* Desk research and manage external agency reports on latest consumer/cultural/market trends


* Collaborate with brand team and support development of new product concept and propositions

Agencies Management


* Build clear understanding on key agency strength and weakness in market


* Responsible for managing insights output from agency partners 


* Ensuring agency conduct research in a compliant way, adherence to responsible researc...




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