B2B Campaign Analyst, Digital Marketing

At Elanco (NYSE: ELAN) – it all starts with animals!

As a global leader in animal health, we are dedicated to innovation and delivering products and services to prevent and treat disease in farm animals and pets.

We’re driven by our vision of ‘Food and Companionship Enriching Life’ and our approach to sustainability – the Elanco Healthy Purpose™ – to advance the health of animals, people, the planet and our enterprise.

At Elanco, we pride ourselves on fostering a diverse and inclusive work environment.

We believe that diversity is the driving force behind innovation, creativity, and overall business success.

Here, you’ll be part of a company that values and champions new ways of thinking, work with dynamic individuals, and acquire new skills and experiences that will propel your career to new heights.

Making animals’ lives better makes life better – join our team today!

Your Role: B2B Campaign Analyst, Digital Marketing

The B2B Campaign Analyst is responsible for the implementation of Elanco’s B2B campaigns within Salesforce Marketing Cloud (SFMC) and Elanco’s CRM environment.   This person will play a critical role in growing Elanco’s omnichannel marketing capabilities.

This role will work cross-functionally with the Digital Marketing team, an agency of record for campaign setup/execution, Elanco IT, and Sales and Marketing leaders.

Your Responsibilities:  


* Expand and extend Elanco’s digital footprint, brand awareness, and position us as thought leaders in Animal Health markets.


* Accelerate the organization’s growth from single-touchpoint digital campaigns to multi-step customer journeys including innovation of new journeys, modularized content / personalization strategies, assistance with segmentation strategies.


* Work with brand marketers and agency of record to successfully execute email campaigns aligned with business objectives.


* Gain understanding of Salesforce Marketing Cloud capabilities to effectively advise on campaign design and best practices.


* Apply project management principles to coordinate work within cross-functional project teams.


* Serve as primary point of contact for daily operational workflow process optimization.


* Build playbooks, document processes and drive adoption within marketing and sales teams.


* Grow customer engagement and impact through digital marketing campaign executions, delivering campaign performance KPIs, metrics, results and driving lead generation


* Work with content team to map content needs for successful customer journeys.


* Accountability of maintaining master calendar of events.


* Manage customer event attendance data and translate into actionable insights for sales team via CRM platform.

What You Need to Succeed (minimum qualifications): 


* Bachelor’s degree


* 2+ years of experience in email marketing


* Experience with email marketing automation platforms


* Experience wit...