Integrated Marketing Manager, Americas & EMEA

Your Job

INVISTA is seeking an Integrated Marketing Manager, Americas & EMEA to join their team in Kennesaw, GA.

This role will support the CORDURA® Advanced Fabrics brand, who have been leading the fabrics industry for over 55 years, offering high-performance fabric for apparel and gear.

From mountain summits to city streets, the world's leading brands in the apparel and gear industries look to CORDURA® for best-in-class fabric performance.

CORDURA® fabric is even utilized by some of the world's leading militaries to protect their soldiers.

The Integrated Marketing Manager will be responsible for owning the regional marketing strategy for the Americas, Europe, and the Middle East.

As a member of the global marketing team, you will work closely with business development in various regions to assess new business opportunities, develop marketing strategies, and enhance the CORDURA® brand equity with both B2B customers and B2C audiences.

This will involve defining the brand's vision and ensuring its alignment across different regions, contributing to the delivery of the global business vision.

A successful applicant would be strong strategic thinker with a proven ability to develop brand strategies that grow brand equity and enable conversion of new business opportunities.

This role will require up to 20% travel, including international travel, overnight travel, and occasional weekend travel.

What You Will Do


* Americas/EMEA Regional Marketing Strategy



* Partner with the global marketing team to align Americas/EMEA marketing strategy with commercial lead priorities.


* Develop and execute integrated marketing strategies to enhance brand equity and effectively communicate the brand story and value proposition to target audiences.


* Plan, coordinate, and oversee implementation of marketing activities across various channels, while interacting with mill and brand customers to understand needs and drive improvements.


* Own the annual resourcing and A&P plan for marketing in the Americas/EMEA.

Brand Marketing Development



* Develop marketing programs and tools for our mill network that better communicate the value and power of CORDURA® fabric to potential brand customers.


* Partner with key brand customers in the Americas/EMEA to develop co-marketing campaigns and initiatives that generate consumer interest and conversion.


* Collaborate with agencies to develop campaigns and content that deliver on the marketing strategies you define.


* Provide guidance and support to internal teams and external partners on brand storytelling and value proposition development, fostering a culture of creativity, collaboration, and brand excellence.

Cross-Functional Engagement



* Collaborate with other major functions - such as sales and business development, product management, R&D, etc.

- to ensure consistent brand message


* Establish communication flow for exchange of marketing best practices globa...